NEW YORK, Sept 27 — Ant Forest, a green initiative in China, on Thursday received a 2019 “Champions of the Earth” award, the United Nations’ highest environmental honour, Xinhua news agency reported.
Ant Forest won the “Inspiration and Action” category of the award given by the UN Environment Programme (UNEP) for turning the green good deeds of half a billion people into real trees planted in some of China’s most arid regions.
Launched by Ant Financial Services Group, an Alibaba affiliate, Ant Forest promotes greener lifestyles by inspiring users to reduce carbon emissions in their daily lives so as to better protect the environment.
Ant Forest users are encouraged to record their low-carbon footprint through daily actions like taking public transport or paying utility bills online.
For each action, they receive “green energy points” and when they accumulate a certain number of points, an actual tree is planted. Users can view images of their trees in real-time via satellite.