KUALA LUMPUR, July 17 — Various online campaigns by Sime Darby Property beginning from March 25 until July 5 have garnered 740 bookings for properties within Klang Valley and Johor valued at RM680 million.
Purchasers were mainly from within the Klang Valley and surrounding areas and some were even from as far as China, the company said in a statement today.
Its website traffic was high throughout the campaigns, averaging more than twice the usual volume, despite sales galleries closed or operating at half capacity during the Movement Control Order (MCO) period.
The first of the well-received online campaigns was the ‘Online Guided Sales Experience’ that provided potential homebuyers with end-to-end virtual sales experience, from prospecting to booking collection via digital means.
The said campaign furnished specially curated online sales kits to provide potential homebuyers all the necessary product information; virtual 360° product tours for more enhanced viewing of a unit; online booking and payment.
Two other campaigns were launched to introduce more great deals for selected projects, riding on the government’s six-month moratorium on loan repayments.
“The successful online campaigns show that Sime Darby Property can embrace digitalisation and adapt to the changing operating landscape,” its group managing director Datuk Azmir Merican said.
“Future Sime Darby Property launches will also benefit from the utilisation of online portals, now part of the digital transformation initiative aimed to revolutionise the company’s property buying process,” he added.
Amid the strong sales momentum, the company will relaunch the ‘Spotlight 8’ campaign starting tomorrow until Sept 27.
Last year’s ‘Spotlight 8’ campaign sold a total of 1,160 units within Klang Valley area achieving over RM1.1 billion in sales.