KUALA LUMPUR, Aug 19 — The Malaysia Digital Economy Corporation (MDEC) and Shopee have formed a strategic collaboration on a cross-border programme — the Shopee International Platform (SIP) X MDEC100.

The programme is designed to provide local micro, small and medium-sized enterprises (MSMEs) with export opportunities via the Shopee e-marketplace.

This collaboration between MDEC and Shopee is aimed at encouraging local MSMEs to onboard and sell on the Shopee platform, while establishing their brand presence in six neighbouring countries, starting with Singapore.

“This programme will help local MSMEs expand their businesses internationally by leveraging on Shopee’s state-of-the-art capabilities.

“Onboarded sellers will be able to enjoy a wide range of value-added cross-border services including logistics, customer service, payment solutions, campaigns and flash sale exposure supported by Shopee,” they said in a joint statement today.

Through this collaboration, MDEC will also provide marketing incentives to MSMEs participating in this programme by amplifying their brands and helping uncover a whole new pool of consumers.

MDEC’s eCommerce director Song Hock Koon said the programme echoes the National Economic Recovery Plan (PENJANA) that pledges to support e-commerce entrepreneurs and MSMEs to become digitally-empowered businesses.

Through this cross-border programme, he said local MSMEs will be utilising the Digital Free Trade Zone (DFTZ) eServices platform for all export declarations.

The DFTZ eServices platform enables greater efficiency in cargo clearance and other processes related to cross-border trade.

“The impact of the COVID-19 pandemic is fast-tracking e-commerce adoption globally and is creating vast opportunities for local MSMEs to tap into global demand for cross-border trade.

“MDEC remains steadfast in capitalising on the exponential growth of cross-border e-commerce under the DFTZ initiative which caters to MSMEs exporting under the SIP programme,” he added.

Shopee regional managing director Ian Ho said this partnership will increase local MSMEs’ e-commerce adoption, widen their market reach domestically and enable them to tap into the export market effortlessly.


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