KUALA LUMPUR, Oct 5 — Kre8tif! 2020, now in its 11th year, reinforced its reputation as the definitive business networking platform for the digital content industry in Malaysia and across Southeast Asia – registering 10,000 views across four days. Organised by the Malaysia Digital Economy Corporation (MDEC), the virtual-format event due to the COVID-19, did little to stem the enthusiasm of participants and speakers.

Kre8tif! 2020 generated new and extended economic opportunities in an increasingly digitalised world becoming the focal point for over 1,200 daily business networking participants, of which 200 are registered as global brands and platforms. This is proof of growing enthusiasm for local creative content.

The event opened with the Kre8tif! Conference, where over 14 experts shared industry insights, technical know-how and discussed future-shaping trends. Paired to that was the Kre8tif! Business Xchange, a signature satellite event, featuring 24 pitched projects and 800 scheduled meetings for matching sessions. The Kre8tif! Xhibition, hosted almost 50 virtual exhibits from creative and technology companies showcasing current and upcoming intellectual properties and digital content and production services.

Surina Shukri, CEO, MDEC, shared how Kre8tif! 2020 offered local digital content creators a wider pool of experts to collaborate with compared to previous years.

“Understandably, the pandemic has forced us to think creatively when organising high-traffic events. The online reach of a wider and diverse audience has certainly energised networking opportunities with more participation from studio executives, animators and creative designers from all over the world including 18 partner sponsors and 5 partner events.”

“I was very encouraged by the stories and insights shared and know that this will inspire local content creators. Malaysia’s award-winning animation portfolio has created an enviable baseline for the next generation of talents to follow,” she added.

The event this year featured global and local industry, stalwarts including the likes of Animonsta Studios, Cartoon Network, Les’ Copaque Production, Nickelodeon, Netflix, Pixar Animation Studios, Walt Disney Animation Studios, and Weta Digital.

“Kre8tif! 2020 has attracted top talents from around the world, a recognition of Malaysia’s rapidly growing global footprint. The events over the past few days have indicated that creating digital content does not rely solely on creative and technical skills but also access to world-class technology and a highly receptive and supportive business community,” added Hasnul Hadi Samsudin, Vice President, Digital Creative Content Division, MDEC.

Box office success of local digital content also received nods from the Academy Awards, Asian Academy Creative Awards, Animation Game Industry Annual Conference & Anime Beijing Awards, Montreal International Animated Film Festival, and Laurus Film Festival.

Established in 2009, Kre8tif! is mandated to develop the maturing digital content industry in Malaysia. The sector has significantly shaped the country’s growing digital economy, creating 11,590 jobs, generating US$1.9 billion (MYR7.9 billion) in revenue and US$34 million (MYR1.42 billion) in export sales, in 2018.


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