OCT 29 XINHUA NEWS — Villager Li Sanping gestures as he promotes local tourism resources in a courtyard through live streaming at Dakang Village of Chaiguan Township in Shahe City, north China’s Hebei Province, Oct. 28, 2020.

Dakang Village, over 1,000 meters above sea level, is located deep in the Taihang Mountains, which ranges across Beijing and the provinces of Hebei, Shanxi and Henan. Living in this almost inaccessible rural backwater, villagers were nearly cut off from the outside world. Over generations, they have tilled a few lands on mountains making little money.

In recent years, all young people of the village have gone outside for work, with only a few old people left. Li Sanping is among those elders. He was once the village Party secretary, who led the village to develop.

In 2018, the village began to develop special agricultural products industry and tourism, thanks to local government’s preferential policies to support agriculture. Earlier this year, Li Sanping joined his son Li Qingbin’s smartphone live streaming to promote the village’s agricultural products, which are greatly welcomed by netizens.

After his mobile phone debut, Li was deeply attracted by this new trend. With his son’s help, Li registered an online live streaming account and bought some basic equipment, taking to promoting his village’s tourism resources and specialities.

Now, Li’s every live streaming session would draw more than 2,000 viewers, making him a local online celebrity. With his efforts, the village has sold more agricultural products than ever, and saw an increasing number of tourists. 


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