KUALA LUMPUR, April 16 – The Malaysian Handicraft DevelopmentCorporation (Kraftangan Malaysia) hopes to achieve RM1.8 mln in sales through the Warna-Warni Hari Raya Aidilfitri (WWA) 2021 promotion currently taking place at Kompleks Kraf Kuala Lumpur till May 2.

Its director-general, Ibrahim Ismail, said he is confident that the shopping festival themed “Kraf Di Hati, Hari Raya Aidilfitri Di Nanti” and with the participation of 120 entrepreneurs will be a success.

“This is our first opportunity to hold a physical event after the movement control order was imposed because of COVID-19,” he said, while adding that the timing is right for handicraft entrepreneurs to conduct physical business.

He said Kraftangan Malaysia aims to promote handicraft for festival use – like Hari Raya – and not just as souvenirs, hence the products include batik clothes, as well as wood and rattan home accessories.

WWA 2021 — which is being held simultaneously in East Coast Mall (Pahang), Kuala Terengganu City Centre Mall (Terengganu), Aeon Mall Kuching (Sarawak), Aeon Mall Kinta City (Perak), Aeon Mall Nilai (Negeri Sembilan), Mydin Mall Bertam (Penang) and Freeport A’Famosa Outlet (Melaka) — will include contests and demonstrations like the most creative Hari Raya card, sampin tying and tanjak making.

He said the event will adhere to the standard operating procedure such as requiring a MySejahtera check-in, physical distancing, taking temperature and providing hand sanitiser.


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