KUALA LUMPUR, Aug 20 — Malaysian small and medium enterprises (SMEs) who wish to tap into the China market will get the opportunity by leveraging on the eTrade 2.0 incentive programme by the Malaysia External Trade Development Corporation (MATRADE). 

To encourage local businesses and SMEs to become exporters through cross-border e-commerce platforms, leading homegrown online marketplace PGMall and MATRADE will be organising the ‘eTrade Consultation Day: Sell to China With PGMall’ webinar scheduled on Aug 25, PGMall said in a statement. 

The eTrade 2.0 programme is to help new companies get on the cross-border e-commerce platform for export with incentives of up to RM5,000 for a one-year subscription.

Incentives of up to RM20,000 per company will be provided to companies that are already doing e-commerce to undertake activities such as marketing and e-commerce related training that can grow them to the next level. 

PGMall had introduced the ‘Sell to China’ initiative earlier this year in collaboration with China’s largest e-commerce platform JD.com that allows sellers from Malaysia to reach shoppers in China. 

The Sell to China initiative is a one-stop centre that helps local SMEs to not only penetrate China’s market but also ensures their sustainable growth, PGMall said. 

PGMall founder and managing director Datuk Louis Ng Chun Hau said PGMall’s objective is to enable local sellers to proudly showcase Malaysian-made products to the world while they grow and build a solid business empire with PGMall. 

“Unlike other online marketplaces that are mostly market foreign products to the Malaysian market, we at PGMall are doing the exact opposite. One of its main objectives is to help local businesses grow to their fullest potential,” Ng said. 


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