KUALA LUMPUR, Sept 8 — Pos Malaysia is upbeat on the possibility of Pos Laju SendParcel hitting two million parcels monthly by 2021.
Pos Malaysia group chief executive officer Syed Md Najib Syed Md Noor said Pos Laju SendParcel was launched over a year ago to support the changing trend in customer behaviour, from physically going to retail stores to buying goods online.
“Our courier business is a key segment that generates sustainable revenue for Pos Malaysia but the problem then was, we were still conducting business the conventional way by requiring customers to walk into our Pos Laju outlets, while other businesses were online and required quick turnaround due to the high demand from customers,” he said.
The number of registered users increased to over 86,000 within a year, and from October 2019 to July 2020, Pos Laju SendParcel shipped more than 3.3 million parcels in total and generated RM21.7 million in revenue. Pos Malaysia aims to achieve a revenue of RM30 million by the end of this year.
The establishment of the online shipping platform was indeed timely as without it Pos Malaysia would not have survived the Movement Control Order (MCO) restrictions during the initial stages of the COVID-19 pandemic.
There was a substantial increase in online purchases during that time and Pos Laju SendParcel provided the right platform to deliver customer purchases right to their home addresses.
Syed Md Najib added that Pos Malaysia went full steam ahead into its digitalisation and transformation plans to unlock value for its customers, tapping into the booming e-commerce market while meeting evolving customer demands.
Embracing digital innovation is also the only way to improve service efficiency and enhance customer experience.
“The rapid adoption of technology has brought about new challenges to our business and Pos Malaysia knew that it must adapt to digitalisation to remain relevant in the industry and fulfill the changing behaviour of our customers,” he added.
Concurrently, Pos Malaysia saw the arrival of global players with huge funding and technological capabilities.