Kuala Lumpur 14 Dec – To maximize the influence of the brand “Picturesque Zhejiang” in the globe, the event of “Heavenly World in Zhejiang” Culture and Tourism Promotion, sponsored by Zhejiang Provincial Department of Culture and Tourism and organised by Picturesque Zhejiang Culture and Tourism Promotion Center in Southeast Asia, was held in Kuala Lumpur, Malaysia today.
Zhang Jiexin, Director of China Cultural Centre in Kuala Lumpur，Mr. Paul Paw , National President of Malaysian Chinese Tourism Association, Dato’ Keith Li , Chief Representative of Picturesque Zhejiang Culture and Tourism Promotion Center in Southeast Asia, and other guests were present at the event.
This event, focusing on “beautiful rural Zhejiang”, demonstrated diversified rural appearances in the province by means of short videos and tourist route promotion, which thus impressing the guests with a comprehensive and vivid presentation of “Picturesque Zhejiang”.
Considering the post-COVID policy adjustments, the guests also discussed the innovative inbound-tourism initiatives for the upcoming 19th Asian Games Hangzhou 2022. We all hope that a new chapter in culture and tourism cooperation between Zhejiang and Southeast Asia will be written after the pandemic.
