SHAH ALAM, Feb 27 – Besides star power, the Selangor State Development Corporation (PKNS) has appointed celebrity Datuk Rosyam Nor as Brand Ambassador of PKNS effective Dec 1, 2023, for his off-screen success as an entrepreneur.

PKNS deputy chief executive officer (corporate) Suhaimi Kasdon presented the letter of appointment as PKNS Entrepreneurial Ambassador to Rosyam Nor at the PKNS headquarters on Monday.

Suhaimi said the selection of the famous drama actor was not only because of his big name in the entertainment industry but also for his extensive hands-on experience of almost 20 years in the field of entrepreneurship as an agro film producer and in retail sales.

Rosyam Nor became the first celebrity to open a supermart in 2018, selling ‘affordable goods in an atmosphere of luxury’ in Setiawangsa.

“His appointment as our ambassador is seen to be able to create an impact in promoting the entrepreneurial activities carried out by the (PKNS’) Entrepreneur Development Division (BPU) for entrepreneurs in Selangor and throughout the country.

“Since the use of social media is very active among the community today, the role of this entrepreneurship ambassador is to be a ‘crowd-puller’ (a celeb influencer) for his ardent followers to ‘Like’, in addition to making announcements about programmes organised by BPU through platforms such as newspapers, radio, leaflets, physical briefings and even in other digital platforms,” Suhaimi said during the ceremony of handing over the appointment letter.


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