KUALA LUMPUR, Aug 6 — Malaysia will once again participate in ASEAN Online Sale Day (AOSD) from Aug 8 to Aug 10, 2021, after a successful outing last year and as the government seeks to further expand e-commerce opportunities for small and medium enterprises (SMEs).

Ministry of International Trade and Industry (MITI) secretary-general Datuk Lokman Hakim Ali said Malaysian businesses participating in the AOSD 2021 will stand to gain from further exposure to online trade in the region, and possibly go beyond ASEAN.

“Coupled with MATRADE’s virtual business matching and pitching sessions, MITI is optimistic that this initiative will bring tangible benefits to our local SMEs,” he said in a statement today.

Lokman is hoping to see more local SMEs embark on collaborative ventures with their ASEAN counterparts and leverage on e-commerce platforms that could facilitate their access to new and emerging markets.

Malaysia’s participation in AOSD 2021 is jointly coordinated by MITI and the Malaysia Digital Economy Corp (MDEC), with support from the Malaysia External Trade Development Corporation (MATRADE).

Through AOSD 2021, all ten ASEAN member states will organise an online shopping event through a globally accessible dedicated portal, which will enable each country to highlight their homegrown businesses on a digital country pavilion.

The Malaysia Pavilion at the AOSD 2021 will feature products and services from 53 local enterprises on e-commerce platforms such as BuyMalaysia, Alibaba.com, Shopee Malaysia, Zalora Malaysia, EasyStore, DagangHalal, Halal Street UK, and Youbeli.com.

In addition, MATRADE will also organise its electronic business linkages, or eBizLink programme to facilitate the business matching of Malaysian companies with buyers from all over ASEAN.

The inaugural AOSD held last year was a success for Malaysian SMEs, resulting in 600,000 transactions worth more than RM100 million. 


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