BERLIN, Feb 23 – Formula One on Wednesday announced Qatar Airways as new global airline partner in a multi-year deal.
The partnership will see the airline take the title sponsorship of the races in Qatar on Oct 8 and Hungary on July 23 as well as the Emilia-Romagna Grand Prix in Italy on May 21, reported German Press Agency (dpa).
The deal also includes trackside and digital branding inventory that will be showcased to F1’s global audience, a statement said.
“We are two brands committed to delivering the best experience to our fans and customers, and our combined reach globally makes this a perfect match,” F1 president Stefano Domenicali said.
